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09 - July 22, 2021 Connectivity Committee Agenda CONNECTIVITY COMMITTEE MEETING Thursday,July 22, 2021 2:00 p.m. Meeting to be held electronically. Agenda 1.Approval of Agenda 2.Adoption of June 17, 2021 Minutes 3.Disclosure of Pecuniary Interest and the General Nature Thereof 4.Current State Assessment – IBI Group 5.Community Connectivity Engagement Strategy – Director of ITS 6.Correspondence 7.New Business 8.Date of Next Meeting 9.Adjournment Nffujoh;Dpoofdujwjuz!Dpnnjuuff Ebuf;!Kvof!28-!3132! Ujnf;!!!3;11q/n/ Mpdbujpo;!!Xfcfy Buufoefft;!Upn!Nbslt-!XbsefoboeDpnnjuuffDibjs! Epnjojrvf!Hjhvésf-!Dpvodjmmps!boe!Dpnnjuuff!Wjdf!Dibjs Evodbo!NdQibjm-!Dpvodjmmps!! 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ZftOp DpvodjmmpsZft DpvodjmmpsNdQibjmZft NjlfBoesfxtZft KptivbLjjszbZft XbsefoNbsltZft 61 -Npujpo!Dbssjfe/ JULY 22, 2021 BROADBAND ANALYSIS INTERNET CONNECTIVITY AND CURRENT STATE ASSESSMENT 2 cipality nty Summary CouBy Muni ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 –– PurposeData Sources AvailableBroadband ClassificationServed vs. Underserved Served vs. Underserved Next Steps •••••• Agenda 3 ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 the project scope and time frame. rt titled Internet Connectivity and Broadband Analysis, ating to ISP and Internet speeds in Elgin County. The Current State Assessment constitutes the initial chapter of a repoAssessment, and Proposed Solutions.Assessment made use of available information and datasets relBest efforts have been made to collect as much data as possible within ••• Purpose 4 oad Segments R on 250m ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 –Hexag– Data Speed Classification Data Speed Classification Internet Service Provider (ISP) provided data Available Communication Technologies •••• Innovation, Science and Economic Development Canada (ISED)Ontario Data Catalogue County of Elgin Southwestern Integrated Fibre Technology (SWIFT) Regional and Rural Broadband Local Resources •••••• Data Sources Available 5 vision and tele - ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 To be classified as served the Canadian RadioTelecommunications Commission (CRTC) has set a target of 50 Mbps upload and 10 Mbps download for fixed Internet service. Recommended for Elgin County that this target also apply. Anything less is deemed to be underserved. ••• Broadband Classification 6 County Summary ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 – haul” or “feeder” routes; able sources. ck rk length. ipality level.t results; put ba Conflicting known infrastructure data, ISED data, and local Internet speed tesConflicting data regarding current or future infrastructure in the area;Actual ability of infrastructure owners to provide services along “Anecdotal reports of lacking service or lacking infrastructure from re estigation. Reasons for this include the following: •••• Completed assessment of served vs. underserved at the municAssessed served vs. underserved based on premises and road netwoSome areas have been identified as requiring further inv ••• Served vs. Underserved 7 County Summary ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 – Served vs. Underserved 8 9% 20%71% 100% (KM) 442188 ROAD NETWORK 15632193 53%32%15% 100% PREMISES County Summary ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 –988459402673 18497 BROADBAND : SERVICE STATUS ServedUnderservedFurther InvestigationTotal While just over half of County premises are served with minimum broadband speeds, the gap to meet minimum speeds for underserved areas is roughly 1,500 km of underserved road segments, or roughly 71% of County road segments. Served vs. Underserved 9 ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 Existing infrastructure, ISED road segment data, County Internet speed test data 10 ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 Fibre optic infrastructure 11 ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 Fixed wireless radio tower 12 ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 County Internet speed survey data; colour coded by speed 13 ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 County survey data layered on top of ISED road segment data 14 ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 ISED data verified by County survey results 15 ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 16 ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 Served vs. Underserved 17 ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 Served vs. Underserved by road segment 18 ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 Served vs. Underserved data by premises 19 ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 Served vs. Underserved data by road segment length 20 ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 21 ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 22 ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 23 ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 24 ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 25 ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 26 ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 27 ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 28 ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 29 ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 30 ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 31 0.2%0.0%4.5% 35.1%22.7%14.5% 22.0% (COUNT / FURTHER PERCENTAGE) 60 INVESTIGATION 249623 450 13452673 PREMISES REQUIRES 42.8%25.4%32.1% 32.1%37.4%39.6%23.5% (COUNT / PREMISES PERCENTAGE) 811 UNDERSERVED785697 712 129616395940 By Municipality ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 – 53.4% 67.7%62.6%38.4%72.0%22.1%51.9% SERVED (COUNT / PREMISES PERCENTAGE) 787846 1194 1427 165539759884 MUNICIPALITY West ElginDutton DunwichSouthwoldCentral ElginMalahideBayhamCounty Total Served vs. Underserved 32 0.0%5.4%4.2%8.6% 0.6% 23.9%14.8% SEGMENT AREAS REQUIRING 0.0 km 2.2 km 19.0 km16.5 km46.0 km 104.1 km 187.8 km (LENGTH / PERCENTAGE) INVESTIGATION BY ROAD 71.3% 77.8%79.4%75.4%67.7%68.0%59.1% AREA BY (LENGTH / PERCENTAGE) ROAD SEGMENT 286.5 km268.4 km264.6 km263.5 km296.7 km183.3 km 1563.0 km UNDERSERVED By Municipality ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 – 8.1% 20.2% 21.6%20.6%19.2%28.1%26.1% (LENGTH / PERCENTAGE) ROAD SEGMENT SERVED AREA BY 79.3 km69.7 km67.5 km35.4 km81.0 km 109.2 km 442.1 km MUNICIPALITY West ElginDutton DunwichSouthwoldCentral ElginMalahideBayhamCounty Total Served vs. Underserved 33 ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 0% of the County geographic area as represented by road adband speeds. ast 50 Mbps download and 10 Mbps upload. Roughly 53% of the County has access to Internet speeds of at leRoughly 32% of County premises do not have access to minimum broThe roughly one third of premises underserved account for more than 7segment length. ••• Summary 34 to confirm areas tary incentives and ’s ne ISP mo - County ownership rm te - ELGIN COUNTY CONNECTIVITY COMMITTEE JULY 22 2021 the market forces drive broadband improvement t Le – ng ls of government rect subsidy approach with no long County owned with County investment and grant funding from other leveP3 approach with joint County and grant funding, as well as private fundiDiFacilitate private sector investment with nonno direct County investmentStatus quo ••••• Finalize data gathering and current state assessmentFollow up with targeted reach out to local that require further investigationFormulate options to address broadband gaps ••• Next Steps DRAFT Report Internet Connectivity and Broadband Analysis, Assessment, and Proposed Solutions Prepared for Elgin County by IBI Group July 13, 2021 IBI GROUPDRAFT REPORT INTERNET CONNECTIVITY AND BROADBAND ANALYSIS, ASSESSMENT, AND PROPOSED SOLUTIONS Prepared for Elgin County Document Control Page CLIENT: Elgin County PROJECT NAME: Elgin County Internet Connectivity Internet Connectivity and Broadband Analysis,Assessment, and REPORT TITLE: Proposed Solutions IBI REFERENCE: 134843 VERSION: 0.1 DIGITAL MASTER: SharePoint ORIGINATOR: Jason McBeath, Ian Nelson, Keith Ponton REVIEWER: Keith Ponton AUTHORIZATION: Keith Ponton CIRCULATION LIST: Client Project Team HISTORY: 0.1 – Initial Draft (Current State Assessment) July 13, 2021 IBI GROUP DRAFT REPORT INTERNET CONNECTIVITY AND BROADBAND ANALYSIS, ASSESSMENT, AND PROPOSED SOLUTIONS Prepared for Elgin County Table of Contents 1 Executive Summary............................................................................................................ 1 2 Current State Assessment................................................................................................. 1 2.1 Summary of Data Sources....................................................................................... 1 2.2 Analysis Methodology.............................................................................................. 2 2.2.1 Overview..................................................................................................... 2 2.2.2 Data Deficiencies........................................................................................ 3 2.3 Data Review............................................................................................................. 3 2.3.1 Internet Service Providers & Technologies................................................. 4 2.3.2 Fixed Wireless Radio Towers..................................................................... 5 2.3.3 Served and Underserved Premises............................................................ 5 3 Next Steps.........................................................................................................................16 List of Figures Figure 2-1: Elgin County Fixed Wireless Towers............................................................................ 5 Figure 2-2: Current State of Broadband Infrastructure within West Elgin....................................... 6 Figure 2-3: Current Understanding of Served and Underserved Areas within West Elgin............. 7 Figure 2-4: Current State of Broadband Infrastructure within Dutton Dunwich.............................. 8 Figure 2-5: Current Understanding of Served and Underserved Areas within Dutton Dunwich.... 8 Figure 2-6: Current State of Broadband Infrastructure within Southwold....................................... 9 Figure 2-7: Current Understanding of Served and Underserved Areas within Southwold...........10 Figure 2-8: Current State of Broadband Infrastructure within Central Elgin................................. 11 Figure 2-9: Current Understanding of Served and Underserved Areas within Central Elgin.......11 Figure 2-10: Current State of Broadband Infrastructure within Malahide.....................................12 Figure 2-11: Current Understanding of Served and Underserved Areas within Malahide...........13 Figure 2-12: Current State of Broadband Infrastructure within Bayham.......................................14 Figure 2-13: Current Understanding of Served and Underserved Areas within Bayham.............14 July 13, 2021i IBI GROUP DRAFT REPORT INTERNET CONNECTIVITY AND BROADBAND ANALYSIS, ASSESSMENT, AND PROPOSED SOLUTIONS Prepared for Elgin County Table of Contents (continued) List of Appendices Appendix A – In-Process/ Potential Fibre Builds in Elgin County Appendix B – Internet Service Providers and Technologies July 13, 2021ii IBI GROUPDRAFT REPORT INTERNET CONNECTIVITY AND BROADBAND ANALYSIS, ASSESSMENT, AND PROPOSED SOLUTIONS Prepared for Elgin County 1 Executive Summary This document constitutes the initial chapter of a report titled Internet Connectivity and Broadband Analysis, Assessment, and Proposed Solutions.The content is considered draft and is not final. The current state assessment detailed herein reviews available information and datasets relating to ISP and Internet speeds in Elgin County. Best efforts have been made to collect as much data rd partydata sources aspossible within the project scope and time frame, with independent 3 used to provide a composite picture of the current state of broadband infrastructure in the Countyover the time period of Juneand July, 2021. The initial current state review finds that 53.4% of premises are served, while 32.1% are underserved based on the CRTC minimum broadband speeds of 50 Mbps download and 10 Mbps upload. Roughly 14.5% of premises require further investigation. While just over half of County premises are servedwith minimum broadband speeds,the gap to meet minimumspeedsfor underserved areas is challenging withroughly 1,500km of underserved road segments, or roughly 71% of County road segments. The following table summarize the keybroadbandmetrics for the County: BROADBAND PREMISESROAD NETWORK SERVICE (KM) STATUS Served988453% 44220% Underserved594032%156371% Further 267315%188 9% Investigation Total: 18497100% 2193 100% There is an ongoing follow up Internet speed test survey that is anticipated to be complete by August 6, 2021. This section of the report will be followed by Options to Address Broadband Needs and Recommendations. Delivery of the final report is scheduled for August 26, 2021.A more wholesome executive summary will be provided at that time. 2 Current State Assessment This section of the report provides an overview and understanding of the current state of broadband in Elgin County. 2.1Summary of DataSources Data for this analysis was sourced from federal, provincial, and local agencies. The agencies and their respective datasets are identified and explained below: A.Innovation, Science and Economic Development Canada(ISED) – Federal – Governmental July 13, 20211 IBI GROUPDRAFT REPORT INTERNET CONNECTIVITY AND BROADBAND ANALYSIS, ASSESSMENT, AND PROPOSED SOLUTIONS Prepared for Elgin County ISED maintains the datasets used for evaluation of broadband service across the country. The data extracted for this report was available in two formats, hexagonal polygons and road segment polylines. The hexagonal data was used to show coverage maps of Internet Service Providers and the technologies they used. The road segment data gave more detailed insight into Data Speed Classification throughout the county, mapping each road in 250m sections. The following data was reviewed from ISED: a.Data Speed Classification –Hexagon b.Data Speed Classification – 250m Road Segments c.Internet Service Provider (ISP) provided data d.Available Communication Technologies B.Ontario Data Catalogue – Provincial - Governmental The Province of Ontario maintains an extensive GIS database. For this report, point address, municipal border, road and highways, railway, land use classification and other broad economic data was used to verify data from other sources. C.County of Elgin – Local – Governmental The County provided an extensive dataset for the purpose of this report. Administrative Boundaries, Roads and Highways, Railways, Existing telecommunication lines and tower infrastructure (Partial), Municipal Buildings, Land-Use Types, Parcel Map, Civic Address Points. Additionally, the result dataset of a local broadband survey that was completed in 2020 was provided for analysis. The County also provided a list of In-Process/Potential Fibre Builds in Elgin County.See Appendix A for a complete list recently updated in July2021. D.Southwestern Integrated Fibre Technology (SWIFT) – Local/Regional initiative funded by three levels of government SWIFT provided insight into current and future broadband projects that are planned within the County borders.This information is also available on their website at: https://swiftruralbroadband.ca/projects/approved-projects/ E.Regional and Rural Broadband – (R2B2) – Federal - Non-Profit R2B2 provided summaries of their historic broadband related survey results from the region. Notably, it was not in a spatially presented format due to data privacy barriers. F.Local Resources Various sets of data and information were shared from local residents. This data includes a visually conducted inventory of radio towers with estimated ranges and anecdotal reports of known and lacking infrastructure. The information was interpreted and used to estimate current state, for use when classifying broadband status by County. All available data noted above was used in the review of the County’s current state assessment. 2.2Analysis Methodology 2.2.1Overview The datasets were collected and applied to a spatial project for evaluation, data verification, and analysis. The datasets were vetted for duplication of attributes, over-complexity, and accuracy. If multiple datasets were available with overlapping data, they were cross verified to confirm validity and one “master” dataset was selected. Once the data was deemed acceptable, a review andanalysis wereperformed. July 13, 20212 IBI GROUPDRAFT REPORT INTERNET CONNECTIVITY AND BROADBAND ANALYSIS, ASSESSMENT, AND PROPOSED SOLUTIONS Prepared for Elgin County 2.2.2Data Deficiencies There is a level confidence in the data used forreview and analysis. However, it is important to note that not all the data provided will be accurate.The following potential shortcomings have been noted: ISED Hexagons There are industry known limitations to the ISED published hexagon data.If there is one data point within the predefined polygon then itbecomes a positive data point. For example, if all residents have <50Mbps download, but one resident within the polygon has 50Mbps+ download, then the polygon is counted as served.For this reason, the road network level data for Internet speeds is used for analysis. For all other datasets (such as provider or technology data) the hexagon is used. Internet Speed Tests County residents were asked to confirm Internet speeds as part of the County’s broadband survey. The results provided by residents were independent and cannot be confirmed to be accurate.A challenge with these self testsis that there could be limitations unknowingly imposed by the resident to limit speeds. For example, residents may be running their test device off a home WiFi network that limits speeds or perhaps not set up in a favourable location. Number of Speed Test 205speed test results were received. Given there are 21,116 premiseson record in Elgin County, this translates to less than a1% response rate.This is a low rate when considering an analysis. There is an ongoing follow up Internet speed test survey to supplement this report.It is anticipated to be complete by August 6, 2021. FixedWireless Radio Towers Fixed wireless solutions have provided many with access to broadband. However, fixed wireless comes withlimitations and is generally not consider an ultimate solution to meet CRTC standards. Limitations include the following: - Radio transmission challenges across varying topology and existing foliage within the Countymay limit data transmission rates; - Towers may not have high capacity backhaul to support all users from a single tower; - Number of active users on a single radio tower often create bottle necks for network equipment at the tower location. As such, tower location and advertised subscriber data rates cannot be taken at full value and presents it challenging to confirm broadband information for those who have access to fixed wireless radio solutions. 2.3Data Review The following section provides a summary of the relevant data and information gathered from the data sources noted above. The current state of broadband within Elgin County was evaluated by assessing the available data and correlatingthedata for a detailed look at what areas of the County are served and what areas of the County are not served. The Canadian Radio-television and Telecommunications Commission(CRTC) has set a target of 50 Mbps upload and 10 Mbps download for fixed Internet service to be classified as served. For purposes of this report, this target also applies. Anything less is deemed to be underserved. The following table provides further clarity. July 13, 20213 IBI GROUPDRAFT REPORT INTERNET CONNECTIVITY AND BROADBAND ANALYSIS, ASSESSMENT, AND PROPOSED SOLUTIONS Prepared for Elgin County Table 2-1: Broadband Classification DOWNLOAD SPEEDUPLOAD SPEEDBROADBAND CLASSIFICATION Less than or equal to 50 MbpsLess than or equal to 10 MbpsUnderserved Less than or equal to 50 MbpsGreater than or equal to 10 MbpsUnderserved Greater than or equal to 50 MbpsLess than or equal to 10 MbpsUnderserved Greater than or equal to 50 MbpsGreater than or equal to 10 MbpsServed The following sections provide a summary of findings and analysis that will be used in determining next steps. 2.3.1Internet Service Providers & Technologies The following Table lists Internet Service Providers operating within the county and their respective technologies for broadband delivery, based on ISED data: Table 2-2: ISP and AssociatedAvailable Technologies ISP NAMETECHNOLOGY Fixed Wireless High Capacity Transport Services Bell Mobile Wireless DSL Fibre to the home Cogeco ConnexionFibre to the home Coaxial Cable Eastlink High Capacity Transport Services DSL Execulink Fixed Wireless Falcon Internet ServicesFixed Wireless Freedom MobileMobile Wireless KWIC Internet Fixed Wireless NFTC Fibre to the home PresentHigh Capacity Transport Services High Capacity Transport Services Rogers Coaxial Cable Mobile Wireless TekSavvy SolutionsFixed Wireless TekSavvy SolutionsHigh Capacity Transport Services TelusMobile Wireless Fixed Wireless Xplornet Satellite See Appendix B for detailed maps of ISP and Technology coverage by provider and type. July 13, 20214 IBI GROUPDRAFT REPORT INTERNET CONNECTIVITY AND BROADBAND ANALYSIS, ASSESSMENT, AND PROPOSED SOLUTIONS Prepared for Elgin County 2.3.2Fixed Wireless Radio Towers There are severalfixed-wireless radio towerswithin the borders of Elgin County.Mobile wireless towers are not considered in this review because this is a considered a separate function and not within the classification of fixed broadband solutions.This dataset was compiled from various sources and the tower transmission range should be used for illustration purposes only, as it does not factor any environmental conditions. Figure 2-1:Elgin County Fixed Wireless Towers 2.3.3ServedandUnderservedPremises The following maps and commentary are broken out by each lower-tier municipality. The details provided include: - Current understanding of fixed wireless tower infrastructure; - Current understanding of known fibre optic cable infrastructure; - ISED road classification compared to Internet speed survey results; - Confirmed premises meeting CRTC minimum broadband speed standards; - Current understanding of served and underserved areas based on road segments; - Numbers and percentages of served and underserved based on premises and road segment lengths. Discussion on each municipality follows the figures. Key metrics to be carried over into subsequent sections of this report are the number and percentage of premises and road segment lengths considered served versus underserved. This information will enable an understanding of the magnitude of the broadband challenge,help provide cost estimates, and ultimately strategies on how to address the gaps. It is understood that the most effective way to validate the various datasets is to have local site- specific data speed tests. The previously completed survey results have been used to validate July 13, 20215 IBI GROUPDRAFT REPORT INTERNET CONNECTIVITY AND BROADBAND ANALYSIS, ASSESSMENT, AND PROPOSED SOLUTIONS Prepared for Elgin County the datasets.By validating Elgin County survey results against ISED road segments, a picture of the true broadband status throughout the county has been developed. A percentage has been identified as requiring further investigation. Reasons for this include the following: - Conflicting known infrastructuredata, ISEDdata, and local Internet speed test results; - Conflicting data regarding current or future infrastructure in the area; - Actual ability of infrastructure owners to provide services along “backhaul” or “feeder” routes; - Anecdotal reports of lacking service or lacking infrastructure from reputable sources. Municipality of West Elgin Figure 2-2: Current State of Broadband Infrastructurewithin West Elgin July 13, 20216 IBI GROUPDRAFT REPORT INTERNET CONNECTIVITY AND BROADBAND ANALYSIS, ASSESSMENT, AND PROPOSED SOLUTIONS Prepared for Elgin County Figure 2-3:Current Understanding of Served and Underserved Areas within West Elgin West Elgin primarily has fibre optic infrastructure in and between the communities of West Lorne, Rodney, and New Glasgow.There are a number of fixed wireless towers in and just west of the municipalitythat serve residences and businessesas well. Correlating ISED and Internet speed test data,premises along the path of fibre infrastructure are confirmed to meet CRTC broadband minimum speeds. Future SWIFT funded NFTC fibre build is considered to meet the minimum speeds as well. Areas theoretically covered by fixed wireless towers do not meet the CRTC speed minimums. This is validated with local speed test results. For perceived underserved areas in the municipality, ISED data is confirmed against the local survey data that properly represents the underserved area. Confirmed served premises account for 67.7% of total premises, while underserved premises represent 32.1% of total premises. 0.2% requires further investigation. Based on road segment lengths, 21.6% is considered served while 77.8% is considered underserved. 0.6% requires further investigation. July 13, 20217 IBI GROUPDRAFT REPORT INTERNET CONNECTIVITY AND BROADBAND ANALYSIS, ASSESSMENT, AND PROPOSED SOLUTIONS Prepared for Elgin County Municipality of Dutton Dunwich Figure 2-4: Current State of Broadband Infrastructure within Dutton Dunwich Figure 2-5: Current Understanding of Served and Underserved Areas within Dutton Dunwich July 13, 20218 IBI GROUPDRAFT REPORT INTERNET CONNECTIVITY AND BROADBAND ANALYSIS, ASSESSMENT, AND PROPOSED SOLUTIONS Prepared for Elgin County Dutton Dunwich primarily has fibre optic infrastructure in and between the communities of Dutton and Wallacetown.There is additional fibre that extends out from these communities, and includes committed fibre builds funding by SWIFT. There are several fixed wireless towers in and just west of the municipality that serve residences and businesses as well. Correlating ISED and Internet speed test data, premises along the path of fibre infrastructure provide confidence that residences and business have access to CRTC broadband minimum speeds. Areas theoretically covered by fixed wireless towers do not meet the CRTC speed minimums. This is validated with local speed test results. For perceived underserved areas in the municipality, ISED data is confirmed against the local survey data that properly represents the underserved area. Confirmed served premises account for 62.6% of total premises, while underserved premises represent 37.4% of total premises. 0% requires further investigation. Based on road segment lengths, 20.6% is considered served while 79.4% is considered underserved. 0% requires further investigation. Township of Southwold Figure 2-6: Current State of Broadband Infrastructure within Southwold July 13, 20219 IBI GROUPDRAFT REPORT INTERNET CONNECTIVITY AND BROADBAND ANALYSIS, ASSESSMENT, AND PROPOSED SOLUTIONS Prepared for Elgin County Figure 2-7: Current Understanding of Served and Underserved Areas within Southwold There is limited broadband within the boundaries of Southwold.Connectivity primarily is comprised of fixed wireless radio towersof which there is nopremises with minimum Internet speeds confirmed. There is committed SWIFT funded fibre infrastructure being built around Iona, Iona Station, and Lawrence Station. Correlating ISED and Internet speed test data, there are pockets of areas considered served outside of St. Thomas and Port Stanley. There is conflicting data in communities of Fingal and Shedden. Areas theoretically covered by fixed wireless towers do not meetthe CRTC speed minimums. This is validated with local speed test results. Confirmed served premises account for 38.4% of total premises, while underserved premises represent 39.6% of total premises. 22.0% requires further investigation. Based on road segment lengths, 19.2% is considered served while 75.4% is considered underserved. 5.4% requires further investigation. July 13, 202110 IBI GROUPDRAFT REPORT INTERNET CONNECTIVITY AND BROADBAND ANALYSIS, ASSESSMENT, AND PROPOSED SOLUTIONS Prepared for Elgin County Municipality of Central Elgin Figure 2-8: Current State of Broadband Infrastructure within Central Elgin Figure 2-9: Current Understanding of Served and Underserved Areas within Central Elgin July 13, 202111 IBI GROUPDRAFT REPORT INTERNET CONNECTIVITY AND BROADBAND ANALYSIS, ASSESSMENT, AND PROPOSED SOLUTIONS Prepared for Elgin County Central Elgin primarily has physical broadband infrastructurein and between the communities of Port Stanley, Union, heading into St. Thomas. There is also infrastructure east-west between Lawton’s Corner and Sparta. Correlating ISED and Internet speed test data, premises along the path of physical broadband infrastructure provide confidence that residences and business have access to CRTC broadband minimum speeds. Areas theoretically covered by fixed wireless towers do not meet the CRTC speed minimums. This is validated with local speed test results. For perceived underserved areas in the municipality, ISED data is confirmed against the local survey data that properly represents the underserved area. Confirmed served premises account for 72.0% of total premises, while underserved premises represent 23.5% of total premises. 4.5% requires further investigation. Based on road segment lengths, 28.1% is considered served while 67.7% is considered underserved. 4.2% requires further investigation. Township of Malahide Figure 2-10: Current State of Broadband Infrastructure within Malahide July 13, 202112 IBI GROUPDRAFT REPORT INTERNET CONNECTIVITY AND BROADBAND ANALYSIS, ASSESSMENT, AND PROPOSED SOLUTIONS Prepared for Elgin County Figure 2-11: Current Understanding of Served and Underserved Areas within Malahide The Township of Malahide has fibre optic infrastructure spurring out of Aylmer. Notably infrastructure down into Port Bruce,into Fariview, and up into Lyons. There are several fixed wireless towers in and around the Township that serve residences and businesses as well. Correlating ISED and Internet speed test data, premises along the path of fibre infrastructure provides minimal confidence that residences and business have access to CRTC broadband minimum speeds. Areas theoretically covered by fixed wireless towers do not meet the CRTC speed minimums. This is validated with local speed test results. For perceived underserved areas in the municipality, ISED data is confirmed against the local survey data that properly represents the underserved area. Confirmed served premises account for 22.1% of total premises, while underserved premises represent 42.8% of total premises. 35.1% requires further investigation. Based on road segment lengths, 8.1% is considered served while 68.0% is considered underserved. 23.9% requires further investigation. July 13, 202113 IBI GROUPDRAFT REPORT INTERNET CONNECTIVITY AND BROADBAND ANALYSIS, ASSESSMENT, AND PROPOSED SOLUTIONS Prepared for Elgin County Municipality of Bayham Figure 2-12:Current State of Broadband Infrastructure within Bayham Figure 2-13: Current Understanding of Served and Underserved Areas within Bayham July 13, 202114 IBI GROUPDRAFT REPORT INTERNET CONNECTIVITY AND BROADBAND ANALYSIS, ASSESSMENT, AND PROPOSED SOLUTIONS Prepared for Elgin County The Municipality of Bayham primarily has fibre optic infrastructure in and between the communities of Port Burwell, Vienna, and Straffordville. There is additional fibre that extends out from these communities as well.SWIFT has aconfirmed funded fibre buildin and around North Hall and Corinth. There are several fixed wireless towers in and around the municipality that serve residences and businesses as well. Correlating ISED and Internet speed test data, premises along the path of fibre infrastructure provide confidence in some areas that residences and business have access to CRTC broadband minimum speeds.The exception here is the route between Vienna and Straffordville and the fibre path running west out of Straffordville.Internet speed test data conflicts ISED road network data in these cases. Areas theoretically covered by fixed wireless towers do not meet the CRTC speed minimums. This is validated with local speed test results. For perceived underserved areas in the municipality, ISED data is confirmed against the local survey data that properly represents the underserved area. Confirmed served premises account for 62.6% of total premises, while underserved premises represent 37.4% of total premises. 0% requires further investigation. Based on road segment lengths, 20.6% is considered served while 79.4% is considered underserved. 0% requires further investigation. County Summary Premises servedvs. underserved and served area by road segments are two key metrics to further review.The following tableprovides a summary of served and underserved premises in Eglin County. MUNICIPALITYPREMISES SERVEDPREMISES PREMISES UNDERSERVEDREQUIRES FURTHER (COUNT / INVESTIGATION PERCENTAGE)(COUNT / PERCENTAGE)(COUNT / PERCENTAGE) West Elgin165567.7%78532.1%6 0.2% Dutton Dunwich119462.6%71237.4%0 0.0% Southwold78738.4%81139.6%45022.0% Central Elgin397572.0%129623.5%2494.5% Malahide84622.1%163942.8%134535.1% Bayham142751.9%69725.4%62322.7% County Total988453.4% 594032.1% 267314.5% *Totals do not equal 100% because there are areas that have been identified as requiring further investigation. July 13, 202115 IBI GROUPDRAFT REPORT INTERNET CONNECTIVITY AND BROADBAND ANALYSIS, ASSESSMENT, AND PROPOSED SOLUTIONS Prepared for Elgin County The following table provides a summary of served and underserved areas of the County based onlength of road segment. MUNICIPALITYSERVED AREA BY UNSERVED AREA AREAS REQUIRING ROAD SEGMENTBY ROAD INVESITGATIONS BY SEGMENTROAD SEGMENT (LENGTH / PERCENTAGE)(LENGTH / (LENGTH / PERCENTAGE)PERCENTAGE) West Elgin79.3 km21.6%286.5 km77.8%2.2 km0.6% Dutton Dunwich69.7 km20.6%268.4 km79.4%0.0 km0.0% Southwold67.5 km19.2%264.6 km75.4%19.0 km5.4% Central Elgin109.2 km28.1%263.5 km67.7%16.5 km4.2% Malahide35.4 km8.1%296.7 km68.0%104.1 km23.9% Bayham81.0 km26.1%183.3 km59.1%46.0 km14.8% County Total442.1 km20.2% 1563.0 71.3% 187.8 km8.6% km The above two tables indicate that roughly 53.4% of the County has access to Internet speeds of at least 50 Mbps download and 10 Mbps upload.On the other hand, roughly 32.1% of County premises do not have access to minimum broadband speeds. In contrast, roughly one third of premises underserved account for more than 70% of the County geographic areaas represented by length of road.This is reflective of the rural broadband challengesthat the County is facing. The Township of Aylmer was reviewed for broadband servicesand deemed to be served. 3 Next Steps The following are planned next steps: - Finalize data gathering and current state assessment; - Follow up with targeted reach out to local ISP’s to confirm areas that require further investigation; - Formulate options and cost estimatesto address the broadband gaps, including the development of criteriato align recommended options to the County’sinterests; - Final written report. July 13, 202116 IBI GROUPDRAFT REPORT INTERNET CONNECTIVITY AND BROADBAND ANALYSIS, ASSESSMENT, AND PROPOSED SOLUTIONS Prepared for Elgin County Appendix A–In-Process/ Potential Fibre Builds in Elgin County July 13, 202117 IBI GROUPDRAFT REPORT INTERNET CONNECTIVITY AND BROADBAND ANALYSIS, ASSESSMENT, AND PROPOSED SOLUTIONS Prepared for Elgin County Appendix B–Internet Service Providers and Technologies July 13, 202118 July 22, 2021 Jeff Brock, Director ITS Engagement Strategy Presentation to Elgin County’s Connectivity Committee Community Connectivity Part I Engagement External Communications & ent solving - external public and will serve as a guiding document detailing the County’s approach to and includes: BackgroundPurposeOur Vision and PromiseOur ProcessOpportunitiesFrameworkTarget Audience(s)Outreach and Communication TacticsPerformance Metrics ––––––––– transparent, focused and accessible Communications and Engagement Strategy A robust public engagement process will result in a stronger, more relevant Connected Elgin Strategy for our Community. The Communications and Engagement Strategy (“Strategy”) will aim to make the most of stakeholder’s and citizen’s problempotential, build community and create advocates for the Connectivity Plan. The Strategy is focused on ensuring public engagemis engagement speed internet connectivity for it’s residents and businesses - Background has prioritized improving high The County of ElginA Connectivity Committee has been established to address four primary challenges: Availability, Affordability, Speed, and AwarenessIBI Group has been engaged to complete an analysis of current state and provide recommendations for future stateIt is anticipated that a plan with solutions will be completed by September 2021 –––– ollowing e f 19 restrictions. - Being Plan - promoting at events or meetings, when possible - Coordination with other Projects Incorporating lessons learned and building on input received through recent engagement activitiesAligning messagingCoordinating engagement activities, when appropriateDistributing communication materials at related events to spread the wordCross ––––– Transportation Master PlanCounty Official Plan Review Community Safety and Well There are active projects relating to Connected Elgin Strategy. They include:–––Throughout the Connected Elgin Strategy process, we will coordinate with these projects, when possible. This will involve thstrategies: There may be additional opportunities to coordinate community engagement at Elgin’s library branches and at events attended by Elgin’s Tourism Staff this summer. This is contingent on COVID Consolidate data from surveys and infrastructure review and map out in GISValidate new data with IBI data Connect with residents who have expressed interestMonitor and respond to any comments on Connected Elgin project siteContinue to encourage feedback 03 04 Community Engagement –––Consolidate Data–– Our Timelines Information Gathering ontinue to engage the public Review feedback receivedCContinue to validate and update dataGather feedback from Committee ocument Collect and collate data from surveysPhysically confirm infrastructure locations and d 02 05 ––Review Feedback–––– off - August 6, 2021) - commendations align with our findings istribution of Survey (July 14 Launch of Connected Elgin project siteDEngagement Strategy Review Work directly with IBI Group to ensure reReview recommendations as a committeeDetermine next stepsPresent to Council Community Engagement Kick 01 06 –––Committee Review–––– 6 Community Engagement making process, and encourages - Purpose Fostering trust between the County and its citizens;Enabling more input from diverse audiences to be considered in key decisions;Increasing citizens’ sense of civic responsibility and understanding of issues; and Reducing conflict and looking for common ground. –––– way dialogue with the County and helps us to make decisions that are more informed and reflective of our - The purpose of the Connected Elgin Communications and Engagement Strategy (“Strategy”) is to be clear about why we are engaging the community and how citizen input will be used to inform the Connected Elgin Strategy.Our Community has told us that they want to be informed and heard. They want an open, transparent, accountable and accessible local government now, and for the future. It’s our goal to build a community in which the public is engaged and active in decision making about local issues and where it’s possible for anyone to join the conversation. Our engaged County brings people together for conversations to address issues that impact them most, to solve shared problems, and to bring about positive social change. It involves people in the decisiontwocommunity’s concerns and values.Other benefits of engaging our community in decisions include:Elgin County is continually working to improve the ways in which citizens can participate in the decisions that impact them most. the solving; - Our Vision and Promise way dialogue with the community; - For citizens to have a meaningful role in the decisions that impact the quality of their life, specifically as it relates to Connectivity Committee. To provide meaningful opportunities for citizens to participate in key issues and problemEncourage twoMake it as easy as possible for anyone to join the conversation; and Listen and report back to our community about the outcomes of the process. Our Vision:–Our Promise:–––– Entrust We will work with you to reach a final decision and implement what you decide.To address the needs of the public.Responding to citizen requests for enhanced feedback/engagement opportunities.Promotin g opportunities for engagement. making process - Collaborate We will look to you for direct advice and innovation in formulating solutions, and incorporate your advice and recommendations into the decisions to the maximum extent possible.To partner with the public in various aspects of the planning and decisionincluding the development of alternatives and identification of the preferred solution.Working with established stakeholder groups, engaging our Local Municipal Partners, and providing opportunities for citizens to participate in the process. Advisory Committees site Consult We will inform you, listen to you, acknowledge your concerns, and provide feedback on how public input influenced the decision.To obtain public input into priorities or decisions through a publicly available process.Seeking input on our Internet Connectivity planning for the future, .Online and paper surveyConnected Elgin Our Framework Inform We will keep you informed by providing information that is timely, accurate, balanced, easily understood and accessible.To provide the public with balanced and objective information in plain language to assist them in understanding the problem, alternatives, or solutions.Announcement of engagement opportunities, policy changes or other decisions of Council that impact citizens.Public NoticesWebsiteSocial Media Promise to the PublicWhat it meansWhat it looks likeTools and Techniques Our Process InclusiveAccountable and transparentBuilt on partnershipsTimely communicationSupported and resourcedEvaluate and improve –––––– These principles will anchor our actions and thinking as we engage with the public and stakeholders: Our Process : Inclusive We will design and deliver engagement processes that foster respect for diverse values, interests, knowledge and challenges of our citizens and which allow everyone a reasonable opportunity to participate, contribute and develop a balanced perspective. We will utilize plain language.Accountable and transparent:We will be clear about the reasons why citizens are being involved, their role, the level of engagement required and we will report back to our community about the outcome of the process.Built on partnerships:We will work with community partners, individuals, groups and organizations to increase our reach and seek mutually beneficial outcomes.Timely communication:We will provide information that is timely, accurate, balanced, easily understood and accessible and we will involve our citizens early in the process so that they have time to learn about the issue and actively participate. Supported and resourced: We will allocate sufficient staff and financial resources to implement and evaluate our community engagement initiatives.Evaluate and improve:We will review and adjust our community engagement initiatives, measure outcomes and look for ways to continuously improve on our efforts. as possible; Connected Elgin Strategy reaching as possible and are accessible in format and - (what it is, what the potential is, what is the impact, frequently Our Goals Connected Elgin Strategy the public about the Effectively communicate the Connected Elgin Strategy process and scope to the general public and stakeholders, ensuring communications and engagement efforts are as widecontent (plain language); Educateasked questions, etc.) and tailor these messages according to the audience; Engage the public to collect as much meaningful feedback regarding the Ensure that as many members of the general public and stakeholders are informed about the review and consultation process through formal and informal means; Ensure that underrepresented voices have a meaningful opportunity to participate in consultations. Our Goals:––––– represented communities that are harder to reach; - Our Actions Use community feedback to aid in our understanding of the strengths, weaknesses, gaps, issues and opportunities in the current Connected Elgin Strategy as developed by the Committee through recommendations from IBI Group. Determine the scope of changes and priorities for improvements to any recommendations Creatively engage and communicate with a wide range of stakeholders, including residents, communities of interest, workers, organizations, and more;Provide opportunities throughout the Connected Elgin Strategy process for participants to provide meaningful, appropriate and actionable input that will be used to inform updates to the project by way of the Connected Elgin project site;Implement an engagement process that is open, transparent and respectful;Provide opportunities for involvement that are convenient and accessible and opportunities to engage communities of interest and underClearly communicate the Internet Connectivity goals, what the engagement process can and cannot influence, and how public input was used to shape the Strategy;Combine engagement events and conversations with other projects, when possible; Implement innovative communication and engagement tactics, when possible; and Understand the needs of the community and stakeholders. –––––––––– Strategy Applies to external stakeholders unicipality ouncils Partners Municipal Local Municipal CPartner mPlanning Staff and Administration –– oups whole takeholders Community as aISPsSpecial Interest GrOther s Stakeholders Community & –––– Our Audience mmittee rvices Staff eadership County CouncilConnectivity CoIT StaffAdministrative SeCounty L & County Staff––––– County Council -identified - income groups, seniors, - risk populations, people with - Audience Composition General Public, Home owners, Renters, Seasonal People who work in the CountyBusinesses, Service Clubs, Industry, developers, landowners, agribusiness/farmers, other.Loweratdisabi lities, youth, parents, other.Identified and selfgroups Our Audience Audience ResidentsWorkersBusinesses, Organizations and InstitutionsCommunities of InterestStakeholders Effective engagement begins with considering the needs of different audiences and the engagement and communications tactics most appropriate for each group. The audience analysis ensures that the Connected Elgin Strategy process offers the variety required to generate broad interest and feedback. Different groups will be engaged at various times throughout the Process. : Receive feedback Phase Four Finalize the Plan ENGAGEMENT from Committee and present to Council Receive feedback and ISPs Phase Three Develop the Plan ENGAGEMENT: regarding data collected from public Present Summary of Phase Two Our Engagement Process Gather information ENGAGEMENT: Data collected and GIS Mapping Survey & Phase One Understand the Context ENGAGEMENT: Engagement site : to ensure data support/aligns : to collate the data collected in Phase 4 Objective with IBI recommendations. Phase 2 Objective Phase 1, confirm existing infrastructure, and map information using GIS. Phase 4 Phase 2 Finalize the Plan Gather Information & Illustrate Current State Our Objectives Phase 3 Phase 1 Information Gather Public Develop the Plan Visualize our Future & Phase 3 Phase 1 EngageElgin : Gather public becomes available. Objective site and survey responses : to present the data to the feedback through encourage feedback and discussion, Objective and continue to update as more data public and Internet Service providers, Phase 1 Strengths to maintain and enhanceGaps to fillWeaknesses to improveOpportunities to realize –––– trategy needs to address: SWIFT Map/Current Connectivity MapGlossary of Connectivity TermsTimeline of Strategy development processWhat areas of The County are underrepresented in the initial survey?What areas are potentially misrepresented in the initial survey?Does the information from the initial survey provide enough data for an accurate reflection?Will additional survey results change the overall landscape of the information presented?The input will define the current state of Elgin County and will highlight areas for improvement that the SThe feedback will also inform policy work or adjustments to existing policiesOnline survey & Paper Survey distributed Engagement site developed and accepting engagementCompleted Engagement Strategy iverables? estions to Ask: ow will input be used? Information to Present:–––Qu––––H––Del––– Context Phase 1 Understand the Phase 2 clearer picture of connectivity gaps and barriers that exist in Elgin. o determine which solutions are most viable. Survey Results Confirmed infrastructure ListThe survey input will be used to supplement existing data providing the Committee and consultants with aThe input will inform the recommendations from IBI Group to the Connectivity Committee and will help tSurvey results summary (as combined with results of previous survey)Updated GIS Map (new survey data and infrastructure) ow will input be used? Information to Present:––H––Deliverables?–– Phase 2 Gather Information & Illustrate Current State Phase 3 onsideration. Graphical representation of survey results and existing infrastructureIs the data accurate?Have we missed anything?This will augment and reinforce recommendations for future state before presenting to Council for cAccurate representation of current landscape estions to Ask: ow will input be used? Information to Present:–Qu––H–Deliverables?– Future Phase 2 Phase 3 Conceptualize our Develop the Plan Gather Information & Visualize our Future & Phase 4 Summary of feedback from ISPs and public regarding data gathered and GIS MapRecommended Solution from IBI GroupDoes data and feedback align with IBI Group Recommendation?Is IBI Group Recommendation feasible?Public feedback will ensure data validity and provide supporting antidotal evidenceFurther inform IBI Group’s recommended solutionEnsure data aligns with IBI Group recommendation. IBI Group Recommendation to Committee Report to Council iverables? estions to Ask? ow will this input be used? Information to Present:––Qu––H–––Del–– Future Phase 2 Phase 3 Phase 4 Develop the Plan Conceptualize our Finalize the Plan Gather Information & Visualize our Future & Key Messages – et Involved / “Have Your Say” G - Our Plan Go online: Email us: –– Let us know what you think! Council – gin County. Key DefinitionsThe Importance of the internet connectivity / Why you want to provide feedback and participate in the process Conversation starters “things to consider”Connected Elgin Strategy ScopeConnected Elgin Strategy timelineHow people can become engaged Why Participate? This is your opportunity to share your vision for the future of Elgin County. Help shape the future of ElHow input will be used to inform the Connected Elgin Strategy, policies and technical documents that will be reviewed by –––––––– Key Messages Key messages are the core of every communications and engagement strategy. Key messages will help start and support a conversation with the key audience and help create clarity and focus, while directing cohesive communications across all platforms. Connected Elgin Strategy messaging will include the following: Survey is now closed.We still want to hear from you! (email, call, website) Have you faced challenges with internet connectivity in Elgin County? Tell us what challenges you have faced. What are your internet connectivity challenges? Sample Key Messages “Have Your Say!” and needed. Thank you for your help! Public feedback is essential to this process. It is valued We all have a stake in the future of Elgin County day - to - TBD Other? Fast, reliable, affordable internet connectivity is essential to rural life Tell us why you need fast, reliable internet service to perform daytasks. 24 Communications - Our Plan ins. - gagement displays and reporting. otential evolution of areas of focus through promotional material. Clear messaging about opportunities for engagement and how feedback will be used through promotional material, enClear communications that build awareness and excitement about the significance of the Connected Elgin Strategy, p Communications To reach out to as many people as possible, the IT and Administrative Services teams will communicate regularly and effectively throughout each stage of the Connected Elgin Strategy process. This includes advertising engagement opportunities, specifically online and paper surveys and events, regular updates on the Connected Elgin Strategy status and checkWe anticipate that this will cultivate interest and understanding about the Connected Elgin Strategy, why it is important and why people should provide input into the Connected Elgin Strategy. This will be done through:–– Evaluation - anaged and efficient m - Our Plan ree engagement process f - efit) Our community demonstrates a culture of public engagementPublic engagement displays mutual respect and benefitPublic engagement is inclusive and accessiblePublic engagement processes are effectivePublic engagement activities are wellOverall acceptance of the engagement strategy (my voice was heard, this was a fair process)Awareness of the Connected Elgin Strategy objectives (I understand the information and how this impacts me)Inclusive and barrierParticipants agree they understand how the input from the engagement activity will be usedParticipants agree they had enough information to contribute to the topicRelationship building between County staff, individuals and groups (engagement displayed mutual respect and ben Public engagement will be administered during engagement activities with Engage Elgin site as the tool used to connect back with the community. Using guidance from the Communications and Engagement Strategy measures of success will be based on the following goals:–––––Broad themes of the evaluation will include:–––––– Person - In collecting feedback. Reach - to - Hard and the engagement tactics focus on Tactics - Online Our Plan spreading the word and/or Workshops Presentations/ Strategic Interviews/ -based, Communication tactics are about The following methods will guide our communications and engagement tactics: If possible Place DisplaysPostersPostcards (libraries/municipal offices, community locations) Communications Tactics––– based - ups - DisplaysPopSounding Boards* Engagement Tactics––– Tactics: Place Phase 3 ResidentsWorkersVisitors Businesses, Organizations & InstitutionsCommunities of InterestStakeholders Target Audience–––––– ps are short information sessions held a different locations across the County. u - *Sounding Boards are group forums designed to elicit opinions about a particular matter.** Pop -based, –– If possible Place By invitationBy request Communications Tactics–– Interviews + meetingsPresentations + stakeholder kit/discussion guide (to be developed) Engagement Tactics–– Phase 3 Interested Residents/Workers or Businesses/Organizations/InstitutionsCommunities of InterestStakeholders Target Audience––– Tactics: Strategic Interviews and/or Presentations/Workshops and/or Workshops Presentations/ Strategic Interviews/ WebsiteEmail UpdatesSocial MediaAdvertisements (print/online)News Releases Communications Tactics ––––– (s) Media ebsite urveysocial Online QuestionnaireSSW Engagement Tactics–––– Tactics: Online Interested Residents/Workers or Businesses/Organizations/InstitutionsCommunities of InterestStakeholders Target Audience––– Online outs, if - ostcards(with Mass mailpossiblePinformation about how to participate) Communications Tactics–– based surveys - PrintOther? Engagement Tactics–– Tactics: Hard to Reach Interested Residents/Workers or Businesses/Organizations/InstitutionsCommunities of InterestStakeholders Target Audience––– Reach - to - Hard Direct contact Communications Tactics– Person - Focus GroupsWorkshopsPresentations/Feedback events Engagement Tactics––– Tactics: In Interested Residents/Workers or Businesses/Organizations/InstitutionsCommunities of InterestStakeholders Target Audience––– Person - In