07 - October 26, 2020 Terrace Lodge Redevelopment Fundraising Committee Agenda Package
Terrace Lodge Redevelopment
Fundraising Committee
AGENDA
Date: Monday,October 26, 2020
Time: 6:30 p.m.
Location: South Dorchester Community Hall
1.Call toOrder
2.Review ofAgenda
3.Adoption of Minutes: September 28, 2020Meeting
4.Disclosure of Pecuniary Interest
5.Logo Final Decision
6.Case for Support-Review
7.Pledges
8.Partial Donations
9.Treasurer Position
10.Potential Kick-Off Donors
11.Kick-Off Event
12.Online Catalogue and Donation Form Demo
13.NextMeeting
14.Adjournment
Meeting: Terrace Lodge Redevelopment Fundraising Committee
Date: September 28, 2020
Time:7:00p.m.
Location:South Dorchester Community Hall
Attendees: Dominique Giguère, Deputy Mayor -Township of Malahide, Chair
Kay Haines, Terrace Lodge Auxiliary
Peter Barbour, Councillor Town of Aylmer
Jim Jenkins,Community Member
Richard Kisuule, Community Member
Jamie Chapman, Community Member
Staff:
Tonya Noble, Manager of Program and Therapy Services
Katherine Thompson, Supervisor of Legislative Services and Community Relations
Regrets:
Julie Gonyou, Chief Administrative Officer
Fiona Wynn, Municipality of Central Elgin
Muriel Carrel, CommunityMember
Ruth Anne Perrin, Community Member
Michele Harris, Director of Homes and Seniors Services
DRAFTMINUTES
1.Call to Order
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The Terrace Lodge Redevelopment Fundraising Committee met this 28day of September,2020
at the South Dorchester Community Hall. The meeting was called to order at 7:02p.m.
2.Review of Agenda
Councillor Giguère asked to add twoitemsunder Other Businessregarding the use of technology
and the possibility of a Treasurer position on the Committee.
Moved by: Richard Kisuule
Seconded by: Kay Haines
Resolved that the agenda be approved as revised.
3.Adoption of Minutes August 24,2020
Moved by: Jim Jenkins
Seconded by:Pete Barbour
Resolved that the minutes from the meeting held on August 24, 2020be approved.
˷Motion Carried.
4.Update on Design Process
County staff continue to workon the online catalogue. Staff are gathering photos and descriptions
and have created Laserfiche links. Staff are working on different ways that the items could be
categorized. Finance and IT are working on the system for collecting donations so that receipts can
be created automatically. The goal is to have IT and Finance staff present a demo to the Committee
at the October meeting.
Councillor Giguère met with the design team at the Aylmer Express and shared the design vision of
the campaign. The AylmerExpress provided the Committee with somelogodesign options to be
considered by the Committee.
5.Selection of Campaign Title
The Committee discussed a title, a logo and branding that the Committee can useduring the
fundraising process.
The Committeecompared three logo designs from the Aylmer Express. The Committee had an
immediate positive reaction to the first logo option which included a house, path, and trees. The
group found the second option to be too corporate to give the feeling of the comfortsof home. The
third logo could be made more inviting by changing up the logocolours. The group will compare
logo one against a more colourful version of the third logo atthe next meeting.
The group was also open to a large billboard outside Terrace Lodge to announce the beginning of
the campaign. This billboard could take the form of a largeheart that could be filled in as the
campaign progressed.
6.Case for Support
A brochure that explains the who, what, when, where, why of the campaignis being developed.
This will be used when corporations are approachedif a presentation is given. MicheleHarrisand
JulieGonyouare reviewing the technical aspectsof this brochure. When it is ready it will be
circulated to the Committee members. It is a combination of facts and emotional appeal.
The Committee discussed potential drop off locations for cheques and cash if donors wanted to
donate directly instead of to a CommitteeMember. Terrace Lodge is not a good option given
COVID-19 restrictions. The County Building could be a possible drop off location. Local Municipal
Offices might be an option; however, they would need to agree to this and logistics ironed out.
There were discussions about donor recognition and whether plaques would be appropriate. There
would need to be a thresholdminimum donation for a plaque and donors would need to be made
aware that when the items need replacementthere will not be a plaque placed on the replacement,
unless the donor wishes to fund the replacement. The Committee will consider using a section of
the website for donor recognition
7.Pre-Campaign Donors: Goals for December 1
The consultant suggested that each Committee member attempt to get at least one donor before
the campaign officially kicks off. Then the Committeewould already have founding donors.Perhaps
these donors could be part of a photo op or media event. A diversity of donors would be good.
Clubs, businesses, families, individuals.
Councillor Giguère suggested that staff assist with a Communication Strategy to promote donors
and the campaign etc. This would be largely social media based as the consultants and Aylmer
Express are helping to develop other marketing materials.
The group will revisit the idea of founding donorsin October to determine if this goal is feasible.
8.Update on Outreach to Andrew Gunn
Councillor Giguè
schedule does not permit him to attend an upcoming meeting; however, he wished the campaign
well.
9.Other Business
Councillor Giguère polled Committee members about their comfortin filling out an online form on
behalf of donors who have provided them with cash or cheque donations. Forms can be filled out
onasmart phone on the spot or later at their desktop computer. The Committee would like both
paper and electronic options forfilling out formsavailable.
The Committee discussed the possibility of creating a Treasurer position from amongst Committee
Members. This individual would be responsible for collecting cheques and cash donations from
Committee Members and delivering them to the County of Elgin Financial Services staff on a
regular basis among other duties. The Committee suggested that a job description for the Treasurer
position be reviewed at the next meeting.
10.Next Meeting Date
Monday October 26,6:30p.m. South Dorchester Community Hall.
11.Adjournment
Moved by: Kay Haines
Seconded by:Jamie Chapman
Resolved that the meeting adjournat 8:18p.m. to meet again on October 26, 2020 at 6:30 p.m.
˷Motion Carried.
Julie Gonyou, Dominique Giguère,
Chief Administrative Officer. Chair.