08 - July 19, 2021 Terrace Lodge Redevelopment Fundraising Committee Agenda
Terrace Lodge Redevelopment
Fundraising Committee
AGENDA
Date: Monday, July 19, 2021
Time: 10:00 a.m.
Location: Elgin County Council Chambers/Virtual Hybrid
In-person attendance for members of the public is currently restricted due to COVID-19. Members of
the public can view the livestreamed meeting at www.facebook.com/ElginCountyAdmin.
1. Call to Order
2. Review of Agenda
3. Adoption of Minutes: June 21, 2021
4. Disclosure of Pecuniary Interest
5. Donation Update, Manager of Finance/Deputy Treasurer (to be circulated)
6. Media and Advertising Update
a) Posters
b) Outreach to DeBrigj, translation of materials
7. Donor Recognition
a) Photos, Cards, Social Media
8. Fundraising Strategies
a) Legacy Giving
9. New Business
10. Closed Session
1) Municipal Act Section 239 (2) (b) personal matters about an identifiable individual,
including municipal or local board employees Donor Outreach Update
11. Next Meeting
12. Adjournment
Meeting: Terrace Lodge Redevelopment Fundraising Committee
Date: June 21, 2021
Time: 10:00 a.m.
Location: Virtual
Attendees: Dominique Giguère, Deputy Mayor - Township of Malahide, Chair
Jim Jenkins, Community Member
Jamie Chapman, Community Member
Ruth Anne Perrin, Community Member
Richard Kisuule, Community Member
Peter Barbour, Councillor Town of Aylmer
Staff: Michele Harris, Director of Homes and Seniors Services
Katherine Thompson, Manager of Administrative Services/Deputy Clerk
Jennifer Ford, Manager of Finance/Deputy Treasurer
Tanya Noble, Manager of Program Therapy Services
Carolyn Krahn, Legislative Services Coordinator
Regrets: Julie Gonyou, Chief Administrative Officer
Kay Haines, Terrace Lodge Auxiliary
Fiona Wynn, Councillor Municipality of Central Elgin
DRAFT MEETING MINUTES
1. Call to Order
st
The Terrace Lodge Redevelopment Fundraising Committee met this 21 day of June. All
members participated electronically. The meeting was called to order at 10:02a.m.
2. Review of Agenda
Moved by: Peter Barbour
Seconded by: Jim Jenkins
Resolved that the agenda be approved.
Yes No Abstain
Jamie Chapman Yes
Pete Barbour Yes
Richard Kisuule Yes
Ruth Anne Perrin Yes
Jim Jenkins Yes
Dominique GiguèreYes
6 0 0
- Motion Carried.
3. Adoption of Minutes April 26, 2021
Moved by: Jamie Chapman
Seconded by: Richard Kisuule
Resolved that the minutes from the meeting held on April 26, 2021 be approved.
Yes No Abstain
Jamie Chapman Yes
Pete Barbour Yes
Richard Kisuule Yes
Ruth Anne Perrin Yes
Jim Jenkins Yes
Dominique GiguèreYes
6 0 0
- Motion Carried.
4.Disclosure of Pecuniary Interest
None.
5. Donation Update
The Manager of Financial Services/Deputy Treasurer provided an update regarding donations
made to the campaign. As of May 14, 2021, the total donations towards the campaign were
$53,555; and as of June 18, 2021, the total donations towards the campaign are $65,828. There
are still a few outstanding donations that need to be deposited, but they will be included in the
next update to the Committee.
Moved by: Jim Jenkins
Seconded by: Richard Kisuule
Resolved that the
be received and filed.
Yes No Abstain
Jamie Chapman Yes
Pete Barbour Yes
Richard Kisuule Yes
Ruth Anne Perrin Yes
Jim Jenkins Yes
Dominique GiguèreYes
6 0 0
- Motion Carried.
6. Media/Advertising Update
a. Themed Campaign Update (Summer)
Councillor Giguère provided an update on the Summer Advertising/Fundraising
Campaign. The focus of the Summer Campaign is on outdoor entertainment. Items in the
donation catalogue for the Summer Campaign include barbecues and outdoor furniture.
b. Website Updates
The donation catalogue has been updated on the website. A slider has been added to the
website to highlight recent donations. The slider automatically cycles through a list of
people who have donated to the campaign. The progress heart was also updated.
c. Poster
Committee members previously suggested that print posters be distributed once public
spaces start to reopen. The Committee discussed what information to include on the
poster and decided to include the names and contact information for two (2) Committee
Members. Councillor Giguère and Ruth Anne Perrin volunteered to have their contact
information included on the poster. The poster will be circulated to the Committee
Members for their feedback. The Committee will reach out to local printing companies,
including Sportswood Printing in Straffordville, to see if they would be willing to donate
printing services.
d. Elgin This Month
The Manager of Administrative Services contacted Elgin This Month. They would be
interested in editorials and would be happy to receive press releases for any type of
newsworthy information. They also do advertising, and they have a special rate for not-
for-profits.
While gathering information about Elgin This Month, the Manager of Administrative
Services came across the North Shore Beacon, the editor contacted Councillor Giguère
and interviewed her. The editor wanted to learn everything about the campaign, and he
requested an interview with the president of the resident council.
Jamie Chapman let the Committee know that CTV London is doing a segment on Aylmer
beginning in June with a focus on bringing people back to Aylmer. MyFM is also
interested in a similar campaign. Jamie Chapman will reach out to them to see if they
would be interested in including information about the Terrace Lodge Fundraising
Campaign.
Richard Kisuule also recommended that the Committee get in touch with the Low
German Radio Station De Brigj to promote the project in the German community as well.
7. Adjusting Annual Targets
The Committee discussed the annual targets. The Committee previously agreed to a $650,000
fundraising campaign over three (3) years with a bigger target for the first year. The Committee
agreed to update the target to $675,000 and divide that amount equally among all three (3) years
for an annual target of $225,000.
8. Upcoming Events
The Committee discussed scheduling a photo opportunity for donors. The Manager of
Administrative Services will schedule something for the week of July 5, 2021. The donors will be
scheduled for specific time slots to ensure that gathering limits are not exceeded.
9. Fundraising Strategies
a. Virtual 50/50
The Manager of Administrative Services contacted organizations who run virtual 50/50
events. The Terrace Lodge campaign goals are not high enough for these organizations.
They take a percentage of what is raised through the campaign, and they request
information about monies raised annually. This fundraising campaign is in the first year of
a three-year campaign, and so that information is not available. The Committee agreed
that a virtual 50/50 would not be a good fit for this campaign.
b. Grants
Councillor Giguère provided an update on possible grant opportunities. A grant promoting
physical activity for seniors came up recently. The grant deadline is August, and staff are
looking into the opportunity.
The Aylmer Community Foundation and the St. Thomas Elgin Community Foundation
offer grants a few times a year, and Councillor Giguère will work with staff to submit
applications. The grants are for imminent needs, and the request will be made for items
that can be used right away.
10. Closed Session
Moved by: Jim Jenkins
Seconded by: Ruth Anne Perrin
RESOLVED THAT we do now proceed into closed meeting session in accordance with the
Municipal Act to discuss the following matters under Municipal Act Section 239 (2) (b) personal
matters about an identifiable individual, including municipal or local board employees Donor
Outreach Update.
Yes No Abstain
Jamie Chapman Yes
Pete Barbour Yes
Richard Kisuule Yes
Ruth Anne PerrinYes
Jim Jenkins Yes
Dominique GiguèreYes
6 0 0
- Motion Carried.
11. Motion to Rise and Report
Resolved that we do now rise and report; and that the verbal report regarding Donor Outreach be
received.
Yes No Abstain
Jamie Chapman Yes
Pete Barbour Yes
Richard Kisuule Yes
Ruth Anne Perrin Yes
Jim Jenkins Yes
Dominique GiguèreYes
6 0 0
- Motion Carried.
12. Next Meeting Date
Monday July 19, 2021 at 10:00 a.m.
13. Adjourn
Moved by: Richard Kisuule
Seconded by:Ruth Anne Perrin
Resolved that we do now adjourn at 11:17 a.m. to meet again on July 19, 2021 at 10:00 a.m.
Yes No Abstain
Jamie Chapman Yes
Pete Barbour Yes
Richard Kisuule Yes
Ruth Anne Perrin Yes
Jim Jenkins Yes
Dominique GiguèreYes
6 0 0
- Motion Carried.
1
REPORT TO TERRACE LODGE FUNDRAISING
COMMITTEE
FROM: Jennifer Ford, Manager of Financial Services/Deputy
Treasurer
DATE: May 14, 2021
SUBJECT: Fundraising Financial Update
RECOMMENDATION:
THAT the May 14, 2021 report titled, Fundraising Financial Update, submitted by the Manager of
Financial Services/Deputy Treasurer, be received and filed for the Committeeinformation.
INTRODUCTION/DISCUSSION/FINANCIAL IMPLICATIONS:
This report serves to provide an update on the status of donations outstanding, pledged and received
for the Fundraising Committee as it relates to the Terrace Lodge Fundraising Campaign.
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Cash/Cheque
22,650 2,000
Credit
11,740
Donations Prior to Campaign Start
8,105
Pledges (Expected Value)
10,000
In Kind Services donated to the campaign 9,494
Total Donations 42,495 21,494
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Fees (credit card) 335
Fundraising Consultants 2,250
Signage 2,719
Meeting Room Rental 150
Advertising and Promotion 4,980
Total Expenses 10,434
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ALIGNMENT WITH STRATEGIC PRIORITIES:
Serving Elgin Growing Elgin Investing in Elgin
Ensuring alignment of Planning for and Ensuring we have the necessary
current programs and facilitating commercial, tools, resources, and
services with community industrial, residential, and infrastructure to deliver programs
need. agricultural growth. and services now and in the
future.
Exploring different Fostering a healthy
Delivering mandated programs
ways of addressing environment.
community need. and services efficiently and
effectively.
Enhancing quality of
Engaging with our
place.
community and other
stakeholders.
LOCAL MUNICIPAL PARTNER IMPACT:
None
COMMUNICATION REQUIREMENTS:
None
CONCLUSION:
No other concerns at this time.
All of which is Respectfully
Approved for Submission
Submitted
Julie Gonyou
Jennifer Ford
Chief Administrative Officer
Manager of Financial
Services/Deputy Treasurer
1
REPORT TO TERRACE LODGE FUNDRAISING
COMMITTEE
FROM: Jennifer Ford, Manager of Financial Services/Deputy
Treasurer
DATE: June 18, 2021
SUBJECT: Fundraising Financial Update
RECOMMENDATION:
THAT the June 18, 2021 report titled, Fundraising Financial Update, submitted by the Manager of
Financial Services/Deputy Treasurer, be received and filed for the Committeeinformation.
INTRODUCTION/DISCUSSION/FINANCIAL IMPLICATIONS:
This report serves to provide an update on the status of donations outstanding, pledged and received
for the Fundraising Committee as it relates to the Terrace Lodge Fundraising Campaign.
2
ALIGNMENT WITH STRATEGIC PRIORITIES:
Serving Elgin Growing Elgin Investing in Elgin
Ensuring alignment of Planning for and Ensuring we have the necessary
current programs and facilitating commercial, tools, resources, and
services with community industrial, residential, and infrastructure to deliver programs
need. agricultural growth. and services now and in the
future.
Exploring different Fostering a healthy
Delivering mandated programs
ways of addressing environment.
community need. and services efficiently and
effectively.
Enhancing quality of
Engaging with our
place.
community and other
stakeholders.
LOCAL MUNICIPAL PARTNER IMPACT:
None
COMMUNICATION REQUIREMENTS:
None
CONCLUSION:
Balanced to June 18, 2021
All of which is Respectfully
Approved for Submission
Submitted
Julie Gonyou
Jennifer FordChief Administrative Officer
Manager of Financial
Services/Deputy Treasurer